Exploring the Intersection of Sustainability and Luxury FashionIn a rapidly changing world, luxury fashion brands are pivoting towards sustainable practices to bolster their resilience amid industry challenges. A recent study by Omnicom PR Group Italia, titled 'Materialità 2024', reveals the evolving dynamics between sustainability and luxury in fashion.The research highlights the significance of sustainable business models and innovation as key strengths for these companies. By evaluating the dual materiality choices of eight leading fashion firms, the study focused on critical Environmental, Social, and Governance (ESG) issues through five essential dimensions: social, environmental, human capital, business models and innovation, and governance.While the industry grapples with va
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